Origin brings an entity's events together into one ownable, sponsorable platform, puts a value on it, and brings in Saudi and international partners to fund it.
Major sponsors buy reach, audience and a story that runs all year. A single event can't offer that. A connected programme can. Today each event has its own team, calendar and sponsor ask. Origin brings them together into one event IP: one brand, one calendar, one partner offer.
Your events, and the teams who run them, stay as they are. We add the shared vision, the plan and the price, so the whole is worth more than the parts.
Today: each event is sold on its own, with a separate owner, calendar and sponsor ask
“The private sector as an effective partner.”
PIF's new strategy puts the private sector at the centre of the Kingdom's growth.
Tourism, travel and entertainment is one of PIF's six priority ecosystems.
Expo 2030 Riyadh and the FIFA World Cup 2034 are the headline moments in a calendar already full of international motorsport, football, golf, music, culture and heritage events. Around them sit many more regional festivals and seasons, all of which can be brought under one umbrella.
Your events are ready-made platforms for those sponsors.
Origin is a Saudi and international partnership by design. International brands want a credible way into the Kingdom. Saudi entities want partners of that calibre. We bring the two together, and contract them properly.
International brands see the Kingdom's potential but often lack a clear route in: the right properties, fair pricing and a contract they can trust. We give them that route, with a valued, well-structured platform presented in terms global sponsors recognise, and one accountable partner from the first conversation to renewal.
Saudi entities get partners of international calibre on terms that protect them. Every partnership is structured and contracted under Saudi law, with governance that stands up to scrutiny, and our team in Riyadh works alongside yours in Arabic and English.
The brand world's partners, and the legal depth to contract them in the Kingdom.
Map the opportunity and priorities in four weeks.
Catalogue everything that can be sponsored.
Asset RegisterDesign the unified event IP and its partner packages.
Put a defensible value on every right.
Rate cardBuild the partner propositions.
Readiness PresentationFind, pitch and sign the partners.
Signed partnersTrain your team to run and renew the programme.
Check partners get what they paid for.
Start anywhere: a four‑week Diagnostic, or a standalone Valuation.
Every tier is priced from the valuation, so the rate card stands up to scrutiny. We source partners locally and internationally.
Its name on the whole platform.
Lead at the flagship moments.
Visibility across the programme.
Exclusive rights in one sector: telecoms, banking, hospitality, retail, automotive or FMCG.
Every sponsorable right is catalogued, valued and sold on evidence, not estimates. Partners commit to the whole programme, not a single event, so income recurs and grows instead of being renegotiated event by event.
One brand and one calendar give your events the scale that serious partners, media and audiences look for. The programme earns attention in its own right and sits squarely within Vision 2030's ambitions for tourism, culture and entertainment.
We train your people to sell, service and renew partnerships themselves, and hand over the asset register, rate card and processes. When the Transfer stage ends, the programme keeps earning without depending on us.
On our recommended model, a fixed fee covers the design and build work, and the success component applies only to new sponsorship above your current income. What you already have stays yours; we share only in the growth we create.
A clear price for a defined scope, such as a Diagnostic or a Valuation. You know the cost before we start.
A fixed fee for the design and build stages, plus a share of new sponsorship above what you have today. If we don't grow your income, there is no success component to pay.
We run the programme for you over several years: partner sales, servicing and renewals, with regular reporting to you throughout.
Four weeks with your team reviewing your events, audiences and existing sponsorship. You get a clear view of what can be brought together, what it could be worth to partners, and the order in which to do it.
An independent, documented valuation of every sponsorable right across your events, benchmarked against the market. You get a rate card that stands up to scrutiny, ready for your team or ours to take to partners.
For an event that needs sponsors now. We turn one event into partner-ready propositions and a sales pack, so you can go to market quickly while the wider programme takes shape.
Origin leads the deal: strategy, valuation, sponsor sales and oversight.
One contract. One point of contact. We brief every specialist, hold each one to the agreed plan and budget, and report to you on delivery, including proof that every sponsor received what they paid for.
Ben founded Collaborate Global in 2016 and has since delivered more than 1,000 live events for over 100 brands from offices in London and Dubai, with work recognised by Campaign and The Drum. At Origin he leads strategy and partner origination, bringing a working knowledge of what sponsors expect in return for their investment.
Abdullah is a Riyadh commercial lawyer at AlZouman Lawyers. He previously led the legal function of a PIF holding company and works with the Saudi Central Bank (SAMA), the Ministry of Investment and the Capital Market Authority. At Origin he oversees contracts, governance and relationships with government clients, so every partnership rests on sound Saudi legal footing.
A Saudi-registered company with a team on the ground in Riyadh, supported by offices in Dubai and London.
Riyadh · Dubai · London
Tell us which events you run. Within four weeks you'll know what they could be worth together, and how to bring in the partners to fund them. Reach out to Ben or Abdullah: